great barrier reef arena set for success

Updated: Nov 29, 2018

Big plans for major AFL and Cricket venue in Mackay, Queensland

Mackay's reputation as Queensland's regional sports capital will reach new levels with the transformation of the city's most beloved sporting venue into the Great Barrier Reef Arena.

SMC Strategies has worked in close collaboration with venue managers Harrup Park Country Club to achieve key Federal and State Government support for the $25 million project. SMC has guided the success of a $10 million funding application to the Australian Government's Regional Growth Fund and implemented strategies that have generated important community and stakeholder support for the project.

SMC also created the new name for the venue, Great Barrier Reef Arena, drawing on Mackay's intimate proximity to Australia's greatest natural wonder and the Whitsundays to develop a brand identity that will deliver sustained visitor economy benefit to the region.

Plans for the venue are highly regarded by AFL and Cricket Australia, with key national and international fixtures already slated for the Great Barrier Reef Arena in coming years.


Harrup Park Country Club - Mackay, Queensland


Major sports facility development

Key Roles

  • Brand and identity development

  • Project partnership development and funding

  • Government relations and advocacy

  • Stakeholder engagement

  • Event development

  • Strategic and media communications

  • Creative direction

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