simonds stadium delivers new sunrise

Updated: Nov 29, 2018

The development of Simonds Stadium includes new community facilities that expand the boundaries of sports stadia capability

SMC Strategies was engaged by the Geelong Football Club to achieve a $75 million State Government investment in the critical next stage of the Stadium’s development.

SMC worked closely with the GFC executive team and project manager to develop and implement community, stakeholder and government partnership plans that realised the required State Government investment.

SMC also originated a concept and partnered plan with Deakin University and the TAC to integrate a back to work, training and rehabilitation facility, the Sunrise Centre, in Stage 4 of the project. This was vital to project funding.


Geelong Cats Football Club


Australia’s largest regional sporting stadium

Key Roles

  • Vision development

  • Project partnership development and funding strategy

  • Government relations and advocacy

  • Community facility concept development

  • Stakeholder engagement and management

  • Strategic communications

Funding achieved

$75 million

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