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Essendon Fields - Driving an engine of growth for Victoria

Our team has been performing advisory and advocacy roles for the leadership team at Essendon Fields as the award-winning business and lifestyle precinct takes flight into a new era

Essendon Fields status as one of Australia's most exciting urban precincts was confirmed in June 2020, winning the Urban Development Institute of Australia's annual award for Most Innovative Urban Development.

Fostering Innovation, Jobs and Investment

Over the past two decades, Essendon Fields has grown from an under-utilised airfield on Melbourne's city fringe to one of Australia's most exciting business innovation, retail and lifestyle centres, providing over 6000 jobs.

The precinct is now ready to take its next giant leap and SMC Strategies has been assisting EF to tell its story, which will unleash the full potential for large scale new investment and vital job creation over coming years and decades.

Key Roles

  • Advisory

  • Storytelling

  • Advocacy


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