Waterfront Sets Sails for Transformation

The project will result in a complete transformation of a key section of the Geelong Waterfront, creating new community amenity and driving visitor attraction.

Royal Geelong Yacht Club has led this major project for Geelong and region, delivering innovative new on and off water amenities for visitors and community


From Vision to Construction

SMC Strategies was initially engaged by City of Greater Geelong (CoGG) in 2015 to develop the Business Case and Concept Plans for the Geelong Waterfront Safe Harbour Precinct project.

Royal Geelong Yacht Club then engaged SMC Strategies to undertake the strategic project partnership development, investment strategy, communications and advocacy for the project, working with all tiers of government and project stakeholders.

Construction of Stage 1, including the new Victorian Sailing School, is now in progress.


Key Roles

  • Advisory

  • Storytelling

  • Advocacy

  • Investment

  • Community


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