Our people prize collaboration, connection and creativity.
Our team's deep experience and relentless curiosity drives us to continually discover greater value for clients, projects and stakeholders.
our team
MANAGING DIRECTOR
gary gray
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Since founding SMC, Gary’s creative and strategic insight has continued to energise all that the company undertakes. He has now led SMC’s projects in Australia, Asia and other parts of the world for over two decades. 
Gary works closely with executive teams of many major Australian sporting organisations and their corporate partners, including Tennis Australia, Cricket Victoria, Netball Victoria, Australian Grand Prix Corporation and West Coast Eagles. He has also successfully driven international projects with clients including New Zealand TAB, Singapore Pools and the Hong Kong Jockey Club.
Gary was instrumental in establishing Melbourne’s first professional Super Rugby team, Melbourne Rebels, and is a founding Board member. He has also served as Chairman of the Victorian Rugby Union (VRU) and is a life member of the Thoroughbred Trainers and Owners Association (TROA).
Gary’s sought after business acumen, leadership and creative skills shape a diverse range of SMC activity, including strategic project development.

Prior to establishing SMC, Gary enjoyed a successful acting career that commenced at childhood and saw him appear in leading roles in classic Australian television series including Bellbird, Skippy, Homicide, Division 4 and Prisoner. At age 22, Gary also co-produced the Bellbird feature film, Country Town.

EXECUTIVE DIRECTOR
ben
tatterson
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Ben’s outstanding capacities, comprehensive knowledge of the sports business landscape, government engagement and strategic communication skills are invaluable to SMC clients.

Ben has led SMC’s work over the past eight years in the sports infrastructure sphere, including State Netball & Hockey Centre, Simonds Stadium Stage 4, the Victorian Cricket & Community Centre and Tennis Australia’s National Infrastructure Plan. Ben became a Director at SMC in 2011, after spending a number of years in government advisor roles in both Australia and the United Kingdom. 

As an honours graduate in both Business Management and Arts, Ben commenced his career in the U.K. where he was engaged as a Policy Advisor in the House of Lords, working on major public inquiries, such as Bloody Sunday Inquiry, Hutton Inquiry and other related commissions. Ben also helped to establish the UK Post-Graduate Medical Educational Training Board and after returning to Australia, was appointed to the role of Policy Adviser in the Victorian Government in the areas of wagering policy, veterans’ affairs and not-for profits.
Ben has been a Board Member of the Jigsaw Foundation and the Sporting Chance Cancer Foundation since 2012.

SENIOR ACCOUNT
EXECUTIVE
kelly sexton
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Kelly has extensive experience in government at both state and federal level, specialising in project management; strategic communications and media relations; policy development; stakeholder engagement; and political strategy.

This has been demonstrated in an advisory context across a diverse range of infrastructure, social and economic portfolios, including her role as Senior Policy Adviser to the Victorian Minister for Major Projects and Ports.

This experience has been complemented and enhanced by roles in the public sector contributing to the delivery of strategic outcomes, through coordination and management of organisation-wide projects, and formulation, execution and monitoring of project, budget and business planning.

Kelly is a graduate of Monash University, with a Bachelor of Arts (Honours) and a Master of Business, and has also completed a Postgraduate Certificate in Public Policy at the University of Melbourne.

CREATIVE DIRECTOR
rod howard
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Rod leads SMC Strategies' creative and strategic communications arm.  His storytelling  expertise and intuitive approach provides SMC’s clients with unique capacity to connect with target audiences.

This includes creative strategy and direction, brand and identity development, government, corporate and stakeholder relations and the delivery of key communications across all channels. Rod has also been responsible for developing the company's signature See Further methodology.

Rod studied arts and law at the University of Melbourne and his previous roles have included journalist, author, CEO of a peak NSW regional arts council and head communications positions for leading Australian publishing companies. 

Rod has written for Australia's leading print and online media and is the award-winning author of numerous books including The Fabulist (Random House), A Forger’s Tale (Arcade Books) and The Man Who Invented Vegemite (Allen & Unwin). He is a peer of the Australia Council for the Arts and is represented by literary agents Curtis Brown Australia.

COMMERCIAL DIRECTOR
dylan gray

Dylan began his early career as a professional athlete before gaining experience across a variety of industries in both operational and managerial roles whilst studying a Bachelor of Business.

Since then Dylan has developed a broad skill set working across Europe, UK, North America and Australia in various senior commercial roles whilst contributing to SMC projects as a part-time consultant. A results driven senior executive, he has particular expertise in organisational change, developing successful teams across operational and commercial departments.

In 2015 after leading the commercial restructure of the Melbourne Rebels Super 18 club for the Imperium Capital Group, Dylan moved into a full-time consultancy position with SMC and plays a key role in the direction and management of all major projects.

Dylan has played professional rugby in the UK and Europe, including the English National League and the Spanish Premier League.

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SENIOR CONSULTANT
JENELLE
WILLIAMSON

Jenelle possesses over 15 years of local government experience, with a deep understanding of the service delivery of sport and recreation.

Jenelle has delivered numerous key council strategic documents and specialises in strategic planning, project management, stakeholder engagement, facility governance and operations.

With strong connections and networks across the sports sector, Jenelle has been a representative on AFL Victoria’s Local Government Advisory Committee and Cricket Victoria’s Infrastructure Strategy Local Government reference group.

Jenelle has a strong understanding of sport and recreation structures and needs, particularly in regional and rural communities.

Jenelle has a Graduate Diploma of Management  and  Bachelor of Applied Science (Human Movement) 

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BUSINESS MANAGER
angela
staropoli

Angela has been an integral member of the SMC team for over 20 years.  Her expert financial skills, services and advice have led the company through various stages of growth and diversification.

Angela plays a vital role in relationship management for SMC and its clients. She is fundamental to driving the business and is also a key contributor to project planning and management.

Angela has a Bachelor of Business (Accounting) and, together with her partner Joe, has also established and operated leading restaurants in Melbourne, including the renowned Cafe Terroni in Yarraville.

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EXECUTIVE ASSISTANT
REGAN GILBERT
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Regan brings a wealth of experience as an Executive Assistant from industries including music publishing, education and sport.  

Regan is a fragrance fanatic and when she’s not at SMC, or running after two pre-schoolers, she can be found creating boutique soy candles.