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The Hawks' vision for a world-class sporting destination for the entire community has officially taken flight with  Prime Minister Hon Anthony Albanese in attendance to turn the first sod on the Kennedy Community Centre development. 


SMC Strategies has been working with the Club since 2018 to help deliver the project, which is being delivered in partnership with Federal and State Governments, the City of Kingston and the AFL.

Magnified Grass

trust. value. partnership. 


In a new now, it has never been more important to nurture the assets we have and plant the seeds of regeneration

For 30 years, SMC Strategies has been helping leading Australian organisations to bring vision to life and cultivate trust, value, partnership and community

Our deep experience, curiosity and insight are the tools we use to create the environment for growth and project success 

From community-based projects to major precincts and infrastructure developments, it all begins with our commitment to collaboration and discovery




Whether you are getting a project off the ground, seeking to elevate engagement or navigating an ever changing landscape, connection is vital

We help to connect with stakeholders and audiences through identifying keystone elements and developing the creative and strategic means to take projects to new levels

Most of all we enjoy 'shifting the dial' to ignite value and realise full potential. 


the extraordinary


Clear vision, powerful storytelling and informed strategy enables the extraordinary to become reality

We help clients to see further than the next obstacle and challenge assumptions to bring projects to life, attract investment and deliver enduring benefit


the story

We continue to cultivate growth and project success for our clients from private, for-purpose, government and community sectors
Some of our most enduring relationships have begun with a single, specific focus and expanded to encompass the achievement of diverse organisational aspirations 

Here are some of the stories we have helped to create in recent times:

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